Routledge Companions in Business, Management and Marketing-The Routledge Companion to Corporate Social Responsibility

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While the concept and domain of Corporate Social Responsibility (CSR) is not new – its beginnings can be tracked back to the 1960s – its scope, urgency, and relevance have shifted dramatically in recent years. While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years. CEO responses show that the majority of business leaders understand that they operate in an environment of contested values and that stakeholders expect companies to do better and more. However, many corporate incentive systems…

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While the concept and domain of Corporate Social Responsibility (CSR) is not new – its beginnings can be tracked back to the 1960s – its scope, urgency, and relevance have shifted dramatically in recent years.

While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years. CEO responses show that the majority of business leaders understand that they operate in an environment of contested values and that stakeholders expect companies to do better and more. However, many corporate incentive systems are not in sync with societal norms and expectations. Moreover, \

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